In an age of consumer cynicism, both traditional and recently minted companies are being pushed into making a hard choice between the old school fiscal-centric approach and a more enlightened, adaptive form of capitalism. What is clear is that companies need to stand for something more than just headline-grabbing financial numbers. Today’s enterprise must demonstrate precisely how it adds tangible value to society, the economy, and the world at large. Businesses that fail to adapt to this new reality run the risk of becoming obsolete overnight. The good news? There is a wealth of talent and expertise available for companies to leverage in their quest for relevance. The challenge lies in identifying these resources and equipping them with the necessary insights required for business transformation.

Motherland Experience Design unifies business insight, design thinking and solid commercial sense into a single, market-tested methodology that has helped create unprecedented value in diverse categories. We partner with like-minded entrepreneurs and new age enterprises to co-develop business models, products, services and customer experiences that create tangible impact. By putting experience design and business insights at the heart of market, consumer and culture, MXD equips enterprises for the future. However large or complex the challenge, we help solve business problems with precision, agility and – most importantly – practicality. While MXD is focused on advisory projects for partner companies, our parent company owns consumer product and heritage real estate businesses, a legacy that helps reinforce our respect for business fundamentals.